Real estate mobile report from Zillow

While some location-based apps are still finding a way to be useful, Zillow is already there. The online real estate mavens have created an app that lets you stroll through a neighborhood and find out the estimated value of any house you can see—including the home of your boss or nemesis. And if you're in the market for a new home, you can see which houses are on the market in the 'hoods you're walking through...without having to click through dozens of photos on your desktop and try to find it on a map.

I talked to Spencer Rascoff, COO of Zillow, and an alum of Expedia and Hotwire. He explains why real estate is a natural fit for location-based apps: "The most highly monetizable, local, geo-specific transaction is the home purchase." And it just so happens that mobile users more often become buyers than users online, too. Sounds like the app is destined to be an instant classic.

Category:

Science & Technology

Tags:

• real estate
• zillow
• spencer rascoff
• mobile
• iphone
• ipad
• android