Digitas NewFront 2011: Beet.TV Interview with Vevo's Scott Reich
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Uploaded by digitas on May 23, 2011
On June 9, watch the NewFront live on http://bit.ly/NewFront. And be sure to follow @Digitas and #NF11 on Twitter. Tweet it out to your friends: http://clicktotweet.com/w7MkP
What are the benefits of creating original content? In an interview with Beet.TV, Vevo's Scott Reich, VP, Programming and Original Content, discusses how brands can connect with their audiences through brand content and franchises.
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