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The Microbubble Economy (Part 2 of 2)

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Uploaded by on Nov 19, 2010

Continued: Increasingly driven by social media, the U.S. economy (and to a lesser extent the Euro zone) has moved into an era of sequences of buyers quickly embracing trends and transactions, followed by skittishness, then flock abandonment. We call these miniature cycles of boom-and-bust "Microbubbles."

B2B and B2C businesses can address these issues to not only prevent revenue and long-term goodwill disaster, but ensure transactions complete during this most critical time.

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  • Just saw the first half of this presentation. Very cool but kind of scary for social media marketing. Interesting to see a sociological/psychological study of a buying phenomenon on social media systems. It's wild how this is all evolving.

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