2008 University Anti-Tobacco Campaign

The tobacco industry is aggressively pursuing college students (18-24), the youngest legal target market, with such actions as free product give-aways, event sponsorships and promotional activities on campus events. The Voice of Your Customer completed the 2008 University Anti-Tobacco Social Marketing Campaign with the students of the University of Toledo. Based on the discussions in focus groups and the results of the survey questionnaire, a social marketing campaign was implemented to include: four social events, a hip hop concert, radio advertising, promotional items give-aways, a website, a Facebook Page and a MySpace Page. Many thanks to our street team for helping to promote the Anti-Tobacco Campaign. Location: Toledo, OH

Category:

News & Politics

Tags:

• tobacco
• social marketing
• cincinnati
• ohio
• MBE
• WBE