BBC Three 'Stanley Park'/Digital PR + Social Media

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Uploaded by on Jul 15, 2010

BBC Three commissioned us to promote Stanley Park, a comedy drama about a group of young friends enduring the poignant and often hilarious emotional upheavals of teenage life.

We promoted the show and seeded a number of clips online. We organised a press junket, and set up and managed the YouTube, Facebook and Twitter channel where fans were able to engage with the characters and watch exclusive content.

Results

•Over 175 pieces of online coverage including Glam, SugarScape and Bliss

•Online coverage reached an audience of over 3,100,000

•Over 901,256 views of the clips

•"Hilarious viewing, a perfect Gavin and Stacey replacement" Glam UK

•"The only thing capable of pulling our attentions away from Big Brother" SugarScape

Related Hot Cherry clients: BBC One, BBC Worldwide, FX, Channel 4, E4, Disney Channel, Disney Junior,

Established in 2001, Hot Cherry is an award-winning, independent PR agency devoted to digital PR and social media.

We make brands famous online. Our digital PR and social media strategies help brands to connect with the most influential online communities across blogs, websites and social networks. We also create content like virals, apps and online games, and implement strategies to ensure they spread online.

Our approach combines an understanding of brands, digital PR, social media marketing and communications, together with creativity, strategy and technology.

We work with some of the world's best loved brands including Coca Cola, Disney, Sony PlayStation, Ford, VW, Pernod Ricard, MTV, Channel 4, E4, Philips, Jimmy Choo, Tom Ford, Tower Records, BBC, Columbia Pictures, NSPCC, Institute of Contemporary Arts, LG Group and Shelter.

Head over to our website for more information http://www.hotcherry.co.uk and join us on Facebook for the latest news and campaign exclusives http://www.facebook.com/hotcherrydigital

If you would like to discuss a new campaign, please contact us on +44(0) 207 607 2413 or email us at hello@hotcherry.co.uk

Category:

Entertainment

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License:

Standard YouTube License

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All Comments (3)

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  • where can you watch this online outside of the uk?

  • @Ziggy795 i hope it get's picked up for a series

  • this was brilliant but i thought it was going to be a series. does any1 kno if this is just a one off or if bbc three are bringing it back?

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