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Companies and social media: a necessary cultural shift

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Uploaded by on Aug 7, 2009

Mira Bangel, social media expert for ZN.Be explains that an efficient social media presence for a company often goes with a cultural shift in the organisation. European companies are lagging behind US companies in the field of social media proactivity. But they will catch up, thinks Mira Bangle.
Interview videotaped at The Hub Brussels

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