MAD MMX - Opening Title Sequence

When the opportunity arises, Physalia likes twisting and pushing the possibilities of thecreative process. Such was the case when creating the opening titles for MAD MMX, as total free hand was granted by Domestika. Unhindered by a fixed narrative framework, a designer's only "limitations" when doing an event title is creating a visual/metaphorical expression of the content and atmosphere of the event. This freedom allowed us to explore and get inspiration from Kyle McDonald's DIY 3D scanner without the imposition of a storyboard or animatic, and inspired us to create a truly lo-fi piece.
Credits:
Comissioner: Domestika , Mad In Spain
Direction & Animation: Physalia
Music: Tinnitustudio (Alex Mediavilla & Egus)
Photography Assistant & Making Of: Marc Ambros
3D Scanning Software: Kyle McDonald

Category:

Film & Animation

Tags:

• physalia
• physalia studio
• mad
• mad mmx
• mad madrid
• animation
• live action
• scan
• 3d scan
• kyle mcdonald
• opening title
• opening title sequence
• mad in spain
• motion graphics
• barcelona
• 2010
• photography
• domestika