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Case Study: Toyota - Yaris

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Uploaded by on Mar 13, 2011

To engage under-35 females with Yaris, we launched an animated TV campaign featuring illustrations by the acclaimed artist, Megan Hess, who designed all Candace Bushnell's Sex and the City book covers.

The TVC concept was developed from the bespoke advertorials created by Cosmopolitan magazine and aired in line with Yaris' Follow Film package for Sex and the City 2 in cinemas nationally, as well as highly targeted Pay TV programming.

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