"Darren" Country Kids TAC tv ad

Concentration was an issue that provided a softer reason for a fatal crash to occur, a reason that was easily accessible to younger, inexperienced drivers. They could associate with this message by seeing shared responsibility in a group scenario.

The 2 minute commercial remains unique in its inclusion of a single shot that lasts 60 seconds, showing that the real message is in the consequences of distracted behaviour.
Launched: 1991.
Victorian Road Toll that year: 503.
http://www.tac.vic.gov.au
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Category:

Film & Animation

Tags:

• Darren
• TAC
• commercial
• Transport
• accident
• commission
• Victoria
• TV
• ad
• road
• trauma
• toll
• County
• kids