Robert Scoble's tips for getting started in social media today

Loading...

Sign in or sign up now!
Alert icon
Upgrade to the latest Flash Player for improved playback performance. Upgrade now or more info.
1,410
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Aug 20, 2010

At Gnomedex 10 in Seattle David Spark met up with Robert Scoble, former tech evangelist with Microsoft and now evangelist with Rackspace. After years of blogging and engaging in social media, Scoble has built up his reputation. That's how he's advanced in his career. And while many of us would like to have the success that Scoble has, it's not so easy to copy because it takes years of work.

Still, looking back and seeing how others are succeeding today using social media, David Spark asked Scoble if he were starting with a blank slate, what he would do today.

Scoble's answer is you need to specialize. If someone dominates a space that you want to be in, grab a niche of that specific space. For example, Scoble pointed to Nick O'Neill of AllFacebook.com. Nick wanted to be in the social media space, but he didn't want to compete with Techcrunch or Robert Scoble who cover everything, so he decided to just focus on Facebook and he's been very successful.

Category:

People & Blogs

Tags:

License:

Standard YouTube License

  • likes, 1 dislikes

Link to this comment:

Share to:
see all

All Comments (1)

Sign In or Sign Up now to post a comment!
  • Short but very important and easy to follow advice.

Loading...

Alert icon
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more