The One Thing You Can't Forget When Rebranding Your Company
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Uploaded by Steveology1 on Sep 27, 2011
At the last Silicon Valley Brand Forum event I had a chance to chat with a few of the attendees. The day's topic was Evangelizing The Brand. Here is a take away from the event.
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Interviewed:
Susan Siravo
Senior Communications Executive
About Steve Farnsworth @Steveology
Steve Farnsworth provides strategy, implementation, and internal training for digital/social media marketing, brand journalism, content marketing and creation for lead generation to companies so they can increase customer preference for their brand, shorten their sales cycles, and generate better qualified leads. Call 650-331-0594 to help make these marketing advantageous part of your marketing teams DNA.
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@0neLife1 That's is not the point of view that Susan is expressing. She is saying the right approach will yield the opposite. A stronger brand. She is saying that you should have that internal dialog so you can uncover those issues that will be road blocks to adoption. Also, having everyone involved is an opportunity to discover shared company values that can be built in to the brand's DNA.
Steveology1 4 months ago
@0neLife1 To your point, if you try to incorporate 100% of everyone's brand expectation/preference then you will have a water-downed brand. The result would be a worthless “Brand By Committee.”
Steveology1 4 months ago
@0neLife1 Thanks for bringing that up. Maybe I am misunderstanding what you are saying, if I am please forgive me, but I think "ameliorate" is an antonym of what you meant. Assuming that, I would disagree. Your implication is everyone has vote and therefore all points of view must be incorporated. That's not the case.
Steveology1 4 months ago
Not sure I agree. Too many people involved in the process will only ameliorate the effort. You will end up with a soft, middle of the ground brand effect.
0neLife1 5 months ago