Utilizing Entertainment Media to Promote Brand Awareness

A panel of distinguished professionals representing key facets of the entertainment and sports industries discuss how branded entertainment elevates awareness and forms a unique powerful bond with consumers.

Hosted by the GRAMMY Museum at L.A. Live in Los Angeles, CA on July 29, 2009

Panelists include: Dennis Dennehy (Head of Marketing & Publicity, Interscope Geffen A&M Records), Dr. Charles Steinberg (Executive VP, Creative & Communications, L.A. Dodgers), Vivian Mayer-Siskind (Sr. VP, Worldwide Publicity, Summit Entertainment), Steve Rasnick (Sr. VP, UPP Entertainment Marketing), and Michael Roth (VP Communications, AEG)

Moderator: Denise Quan (Entertainment Senior Producer, CNN)

Category:

Nonprofits & Activism

Tags:

• prsa
• prsa-la
• evian
• public relations
• branded entertainment