El Mercurio "Your world" / Comercial El Mercurio

El Mercurio
Your World is the new institutional Movie for El Mercurio, the most important newspaper in Chile.
What makes this campaign interesting is how it has been approached, since it brings up the debate about the role of the media, especially newspapers, in a fluent and liquid society, as Zygmunt Bauman would call it.

El Mercurio, in its role of generating intelligent dialogs with the society to which it belongs, leads the debate around the new paradigm which considers each person as both information consumers and producers

Strongly standing in the present and firmly looking forward into the future, El Mercurio, is and will continue being, always, a Light House, a reference.

As it happened in Swimming pool ( El Mercurio's previous institutional campaign ) we arrived to Twist Films with a clear but yet open script. Together with Claudio we work for several days in figuring out how to better conceptualize the movie in aesthetical and production design terms, exploring different ways to deal with it, till we reached this transmodern syntax, ambiguous yet warm and close.

El Mercurio Credits:

TWIST Films:
Director: Claudio Droguett
DOP: Antonio Rios
Executive Producer: Ximena Cano
Art Director: Soledad Montenegro
Producer: Cristobal Sotomayor

AGENCY: AldeA Santiago
Planner: Victoria Massarelli
Creative Director: Martín Vinacur
Creative Team: Patricio Bahamondes, David Calderón, Rodrigo Vivanco, Manuel Prado, Mauro Medina.
Account Team: Camila Seco, Carolina Stevenson, Cristian Soiza.

Editor: Sebastián Campos
Music: Jaime Muñoz
Animation: Post On, Smog
Post-production House Vértigo
Responsible for Client: Patricio Moreno, Pablo Aljaro, Alejandra Escobar.

Category:

Film & Animation

Tags:

• diario

[sniki78]

wow ! LINDISIMO !

Buen trabajo :)