Robin Chase, founder and former CEO of Zipcar, offers her insights on how businesses and society deal with scarcity and abundance. Using examples such as CouchSurfing.org and Chatroulette, she demonstrates how new online tools are stimulating the creation of new business models based on people-sharing resources.
The BRITE '10 conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at http://www.briteconference.com or http://www.globalbrands.org
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