Applying Statistics to Marketing at Philips Consumer Lifestyle
A multinational consumer products company, Philips Consumer Lifestyle wanted to improve its competitive capabilities through better decision making in marketing. So the company partnered with BMGI to generate a pioneering business concept: Smartistics. Today, marketing plans are backed up with statistical analysis, rather than emotion, and Philips has seen significant return on investment based on the Smartistics principles.
Visit www.bmgi.com or call +1 303-827-0010 for more information.
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