TMP Government and ITT Station Domination

ITT Defense tasked TMP Government with developing creative for a one-month "station domination" media buy. The goal was to produce artwork highlighting the company's spin-off from ITT Corporation and introduce the new entity called ITT Exelis. The October 2011 placement was strategically selected to coincide with AUSA Annual, which is one of ITT's most important trade shows. More than 60 boards were tactically placed at the Mt. Vernon Square Metro station in Washington, DC. The creative will be live through October 31, 2011. We encourage you to stop by and check it out!

Category:

Science & Technology

Tags:

• ITT
• defense
• tmp
• government
• creative
• media