Johanna Blakely: Lessons from fashion's free culture

http://www.ted.com Copyright law's grip on film, music and software barely touches the fashion industry ... and fashion benefits in both innovation and sales, says Johanna Blakley. At TEDxUSC 2010, she talks about what all creative industries can learn from fashion's free culture.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10

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[labobo]

take that RIAA and MPAA

freedom +1

greedy-a-holes 0

[rnugenato]

steve jobs and every Apple fanboy out there ought to watch this video.

[crudhousefull]

This girl is SO intelligent it's not even funny

[dannystaple1]

@Gamecubesupreme For - because you would be advancing her own agenda I suppose, or making more people aware of it. People who have a great idea, and are passionate, truly, about it, want many others to see it, and probably talk their friends ears off with it. It is very hard to contain the kind of enthusiasm a real fire of inspiration and creativity gives you. If they start talking about it with each other - it just feeds your inspiration.

[Gamecubesupreme]

If I were to steal her ideas from this video and use it for my class presentation without giving her credit, would she be for or against it? *Note: This is a hypothetical, I'm not actually doing it*

[erryfleming11k]

This is a "breezy" video. =p

[audiowiz]

Screw Apple & Google & Microsoft patents!!!

[IWantSoundKnowledge]

FUCK RIAA!

[Microbius88]

@xgreciandelightx not really. The product is the final garment not only the design. With movies etc. the digital copy is the actual product.

If you mean that a designer could legally just copy another designer's design as is, no they couldn't as any original design would be protected by copyright law. Contrary to what the woman in the video seems to think.

[Microbius88]

@Microbius88 With no IP protection they can't "make some money on it before anyone else did". Big companies would be able to turn around more product and advertise their rip off version to more people than any new innovator possibly could.

[Microbius88]

@xgreciandelightx "If people thought they could profit more by creating a new type of collar, then they would."

Not now they know there is a tried and tested collar they can just rip off. Any new idea is going to take years of refinement to get to that level sophistication. And there's going to be a lot of false starts on the way.

Why invest in trying new things when someone else can take all the risks and you just rip off the successes?

cont...