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Green to Gold - Corporate Environmental Strategy

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Uploaded by on Jun 17, 2009

Andrew Winston and Daniel Esty, co-authors of Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage, discuss why companies should care about bringing environmental thinking into their core business strategy and why this push to go green makes sense in today's economy.

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  • We talk a lot about this - and quote these authors - at earthpm-dot-com

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