Nike Lance Armstrong "Feed The Warrior"

GO Film's Christopher Guest Unleashes the Actor Within Lance Armstrong for Nike Livestrong Collection

With a pair of spots touting the Nike Livestrong Collection, Christopher Guest of GO Film draws a powerhouse performance from cycling legend Lance Armstrong.
Establishing Armstrong as a Dick's Sporting Goods store manager (in fact, the retailer is carrying the collection), the first spot has him on a treadmill, dispensing training advice to a customer... though the young man is only interested in light cardio, Armstrong implores him to "Feed the Warrior" inside and "kill the coward" within.

Category:

Sports

Tags:

• commercials
• advertising
• GO
• Film
• Christopher
• Guest
• Lance
• Armstrong
• Nike
• Dick's
• Sporting
• Goods
• Livestrong
• retail

[bradh121]

gabe from the office!

[runindie24]

Gabe's a bitch outside the office too!

[greywolf7071]

@drjqool Exactly. Thank you.

[MrJamesRai]

LOL

[SuperIncrediball]

I used to feed the warrior like you, but then I took cancer to the ball.

[geektar03]

Kevin is like, "damn again?!"

[hghepo]

@drjqool You are a very bad and uneducated doc... no one cured of cancer needs EPO!

Lance took EPO for doping purposes.

[dachicagoan]

Lance's face in the end is funny, he gives him the look of death LOL

[dachicagoan]

@ptarleton Yes and just like in the show he isn't funny here.

[ptarleton]

Holy Hell it's the guy from the office!