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Hasbro: Feature boys in the packaging of the Easy-Bake Oven. Sign my petition on Change.org.

Erica Boscio Erica Boscio·2 videos
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Published on Nov 30, 2012

Please sign my petition at http://Change.org/EasyBake

My little brother has always loved cooking. Being in the kitchen is his favorite out of school activity, and he yearns to have the opportunity to cook on his own, or at least with limited help.

Imagine my surprise when I walked into his room to find him "cooking" tortillas by placing them on top of his lamp's light bulb! Obviously, this is not a very safe way for him to be a chef, so when he asked Santa for his very own Easy-Bake Ultimate Oven, produced by the Hasbro company, for me to help him be the cook he's always wanted to be, my parents and I were immediately convinced it was the truly perfect present.

However, we soon found it quite appalling that boys are not featured in packaging or promotional materials for Easy Bake Ovens -- this toy my brother's always dreamed about. And the oven comes in gender-specific hues: purple and pink.

I feel that this sends a clear message: women cook, men work.

I have always been adamantly against anything that promotes specific roles in society for men and women, and having grown up with toys produced by the Hasbro corporation, it truly saddens me that such a successful business would resort to conforming to society's views on what boys do and what girls do.

I want my brother to know that it's not "wrong" for him to want to be a chef, that it's okay to go against what society believes to be appropriate. There are, as a matter of fact, a multitude of very talented and successful male culinary geniuses, i.e. Emeril, Gordon Ramsey, etc. Unfortunately, Hasbro has made going against the societal norm that girls are the ones in the kitchen even more difficult.

Please join me to ask Hasbro to feature males on the packaging and in promotional materials for the Easy-Bake Ultimate Oven, as well as offering the product in different, non gender specific colors, i.e. primary colors. Please, sign this petition, help me in creating gender equality, and help the children of today become what they're destined to be tomorrow.

Please sign my petition at http://Change.org/EasyBake

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Top Comments

  • taureleafsilver

    It makes my blood boil to hear people use homophobic slurs based on the idea that cooking is for woman and gays. My dad told me a person who can't cook and feed themselves is a worthless human being. He was a stay-at-home dad, a mechanic, a hair dresser, a former cowboy, and an EXCELLENT cook. Also, his mother couldn't cook for shit, so take that gender stereotypes.

    · 84

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  • DarkHuschel

    This "cooking is only for girls" stereotype is especially weird if one considers how most of the worlds greatest chefs are male.

    · 7

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All Comments (386)

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  • vanesa123gmgmg

    Did they listen to you

    ·

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  • fergalishes definitios

    beans

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  • Jenna xPenn

    He should get one easy bake oven.. The new one. I have it and its really fun to play with it and make treats. I don't think I matters if they're a boy or a girl.. That's not true.. Boys can bake too at any ages..

    ·

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  • Jeff Vinson

    ABSOLUTELY TRUE AND GOOD ~ Yes to this

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  • MEGHAPSEY

    Good job, kiddo! Everyone eats food, so why shouldn't everyone make food, right? Hahaha, this was really cool to hear about!

    ·

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  • Curly4a4life

    Then the video did its job. Not so stupid after all ;)

    ·

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    in reply to ChocolateWolf1121 (Show the comment)
  • ChocolateWolf1121

    Cuz there are way too many idiots in the world, as for getting the signatures, and as for Hasbro changing color, they were smart enough to realize that they would get sued if they didn't.

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    in reply to Curly4a4life (Show the comment)
  • Curly4a4life

    Just FYI, the change.org petition collected thousands (tens of thousands, actually) of signatures and sent her letter to Hasbro. And, the company did it.

    ·

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    in reply to ChocolateWolf1121 (Show the comment)
  • Curly4a4life

    Bravo McKenna! I'm inspired! Congrats on the success of your campaign.

    ·

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  • josielikessnow2000

    People are saying monster high is for girls but its for both

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