Design for the Ripple Effect: How Small Acts Lead to Big Change

Dr. Jennifer Aaker, General Atlantic Professor of Marketing at the Stanford Graduate School of Business, tells the inspirational story of Sameer Bhatia and Vinay Chakravarthy, two friends who were diagnosed with leukemia. Their mutual friends were spurred to act and through social media started a movement for South Asian leukemia patients everywhere. Dr. Aaker explains how happiness was created through what on the surface was a sad event.

This clip is an excerpt from a May 24, 2010 talk entitled Happiness is Miserable: Here's Why. The talk was sponsored by the Stanford Professional Women's Group in the Stanford Alumni Association.


Stanford University:
http://www.stanford.edu/

Stanford Alumni Association:
http://www.stanfordalumni.org/

Stanford Professional Women:
http://www.stanfordwomen.org/

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

Category:

Education

Tags:

• social media
• business
• technology
• internet
• ripple effect
• happiness
• power
• act
• human health
• movement
• revolutions
• happy
• success
• work
• rethink
• leukemia
• bone marrow transplant
• pleasure
• joy
• inspire
• humanity
• india
• capability
• change
• hope
• st

[grunder20]

a great idea.

[agapitoflores001]

Big things really begin small.. Nice video..

[zzellezz1]

@psilocyberspaceman someone's cranky...Get a life and grow up!

[Viereoonline]

I agree

[ItsaStringThing]

This woman is like a real life version of Legally Blonde. Great message though :-)

[psilocyberspaceman]

Technology is the reason you wear your glasses, can speak into a microphone, get video recorded and presented on youtube... BITCH!!!

[HigherPlanes]

This is how I run my MLM business from home.

[madjunir]

@JelloRolls53

yes, but is the power and the difference a person can make in society.

1 clear goal and the will to take action

sad sad story, but his legacy and motivation lives on

[JelloRolls53]

Wow, what a story on what Social Media can do and has done already.