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Microsoft Tags vs QR Codes, which is better?

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Uploaded on Apr 20, 2011

For more information on Microsoft Tags go to: www.QRPath.com

On January 10, 2011 PSFK, a marketing trend service, just released a new report on "The Future of Mobile Tagging." The report is sponsored by Microsoft Tag and outlines trends in the mobile tagging space along with best practices, case studies from Tag, QR and other mobile tagging technology, and expert advice from marketers and advertisers.

Here is how PSFK describes the report on its website:

PSFK's latest 'Future Of' report presents key trends in the mobile tagging space, so as to inspire marketers and their creative agencies about their future use of technologies that include QR codes, barcodes and Microsoft Tags in their branding activity and communication campaigns.

Mobile tags offer a unique opportunity for brands and their agencies to interact with potential and existing customers. These two dimensional barcodes can be applied to almost any surface and the information contained within them can be leveraged to create incentives and drivers that lead consumers along the purchase path.

By bridging the online-offline divide with a click of a mobile phone button, mobile tags can drive a brand or product's awareness. In this report we look at how companies are using competitions and gaming to engage a new audience.

The report covers the following 6 main topics of Mobile Tagging;

-Creative Uses
-Awareness
-Information Gathering
-Action/Purchase
-Post-Purchase
-How To Mobile Tag

Each topic is contains multiple case studies on how you can leverage Mobile Tagging your company and for some people their daily lives.

For more information on Microsoft Tags go to: www.QRPath.com

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