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Oneupweb : Be Relentless 2011 : Creating a Digital Marketing Strategy that Sticks

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Uploaded by on May 9, 2011

http://ow.ly/4TdVK Digital marketing has become the lifeblood of businesses throughout the world. Online strategies have become the make-or-break component for many business' bottom line. That's why it is so important to have a digital marketing strategy with staying power.

Join Oneupweb's Director of Marketing, Carly Wujcik and Director of Social Media, Maureen Michaels, as they show you how to make a digital marketing strategy stick.

In today's business environment, you need to factor in engagement, branding, online buzz, media placements, and more. You need to understand how your customer personas are going to interact with your company personas and other content online, maintaining consistent branding across all of your online channels while outlining specific action paths that lead your prospective customers to a clearly defined end goal. And you've got to measure it every step of the way.

They'll discuss everything that you will need to contemplate, weigh and consider when developing a 12-month digital marketing strategy.

If you enjoy this video please subscribe: http://ow.ly/5jDsG

Connect with Oneupweb!

Facebook: http://ow.ly/5BkHb
Twitter: http://ow.ly/5BkIO
LinkedIn: http://ow.ly/5BkKJ

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  • That was awesome. You girls rock.

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