Opening the "Vault of the Secret Formula"

Coca-Cola moved the secret formula from a vault at the SunTrust Bank, where it had been held for more than 86 years. For the first time in history, people can see the actual vault containing the secret formula in the new Vault of the Secret Formula experience. Phil Mooney, Coca-Cola Archivist and Jez Frampton, Global Chief Executive at Interbrand, discuss.

Category:

Entertainment

Tags:

• Coca-Cola
• The Coca-Cola Company
• Coke
• World of Coca-Cola
• Secret Formula
• Phil Mooney
• Coca-Cola Conversations
• Jez Frampton
• Interbrand

[TheCombatArmspwner]

@rpcarp

[rpcarp]

@ldssrrsr whats wrong with that? It wasn't illegal. Cocaine was used by housewives and businessmen alike. It was a common item in your local grocery stores.

[TheIzkool]

Two of the secret ingredients are gentian and violet.

[ldssrrsr]

Coke started out with 1 of the ingredients bein "coke" as in the drug. No wonder this country is so so messed up -- So grab yourself a "Pepsi" And help save the world!!!

[howardkevinm]

@himynameishelen no no i was refering to the water used in it. cuz u know how water can taste different depending where you are.

[himynameishelen]

@howardkevinm not true- coke tastes different depending on the country you drink it in. For instance in the US they use cornsyrup to sweeten it, whilst in the UK they use sugar- it's also a lot sweeter in a lot of asia than in the us/uk. They change it to suit popular tastes in each country- I've tasted it in several countries, so I can attest to the fact. (Also it's listed on the FAQ on their website :P)

[himynameishelen]

@antonisano I think the "secret" part comes down to the ratio in which the ingredients are added, more than the ingredients themselves, though I agree with you that it's not all that secret.

[joshthe8th]

who cares....next

[antonisano]

how is it a secret when you can read the ingredients at the back of the can?? i dont get it :(

[howardkevinm]

how many people actually know what is in the formula?