With a significant web-based component that includes YouTube videos and various viral messaging, Spread the Dance is driven by a special micro-site, spreadthedance.org. An important element of the site includes a video collection, highlighting a variety of participants performing their best dance move in the hopes that others will follow their lead and get involved.
Additional elements of the campaign include humorous public service announcements in print and broadcast media featuring people performing bad ballet moves with tag lines that read: Donate to Nevada Ballet Theatre. Please.
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