The co-operative - good for everyone - behind the scenes

Behind the scenes making of documentary explaining the new co-operative group - good for everyone ad campaign
which launched February 2009
The official blurb below.....

Our brand new ad ties up everything we do that makes us Good for everyone but we thought it couldnt hurt to break it down for you so you can answer any questions might have!

Over the course of the ad, you see Walking Buses, Windfarms, Grassroots Football, Sustainable Fishing, Climate Change and Fairtrade. Here is what the Group has been up to in each of these areas:

Walking Buses
To help improve childrens fitness and local congestion, weve helped schools across the country set up Walking Bus schemes. With over 18% of rush hour traffic made up of cars on the school run and over half of children aged 7-11 getting less than one hour of exercise a day, the benefits of Walking Buses are clear to see!

Windfarms
As part of our commitment to green energy, we have an 8-turbine windfarm on one of our farms at Coldham in Cambridgeshire. A new 14-turbine windfarm on our farmland at twin Rivers, Goole has also been given the go-ahead. This should generate enough electricity each year to supply a staggering 16,000 homes.

Grassroots Football
Across the country, The Co-operative Insurance sponsors a number of grassroots projects, including a programme to provide football coaching plus kits and equipment for the Wayne Rooneys of tomorrow.

Sustainable Fishing
To protect overfishing protect vulnerable species, we ensure that all our own brand fish products only use fish from sustainable sources. Plus to help maintain our commitment to sustainable fish, we will only work with suppliers who demonstrate the highest levels of good practice.

Climate Change
The Co-operative is one of the worlds leading businesses working to tackle Climate Change, and there are a number of ways were doing this, including Green Energy for Schools, Carbon Offsetting and the aforementioned Walking Buses.

Fairtrade
Of all of our featured brand elements, our strategic position on Fairtrade is the one we are most famous for. We stock the widest range of Fairtrade grocery products of any UK supermarket with 230 different Fairtrade lines, and were the first high street retailer to list Cafedirect back in 1992. In 1998 we launched a strategy to 'mainstream' Fairtrade when the market was very niche - worth just £17M of which our own sales were around £100K. Ten years later and the market is worth over £600M with sales in our own stores up by 44% on previous year to over £80M. We were first and have done more than anyone else on converting whole categories to Fairtrade - last year alone we switched all of our own brand sugar to Fairtrade and became the only supermarket to switch our entire own brand hot drinks and cotton wool categories. Through innovative new product development we continue to open up new Fairtrade opportunities and bring new customers in.

Category:

Nonprofits & Activism

Tags:

• co-operative
• coop
• co-op
• food
• bank
• travel
• pharmacy
• motor
• group
• bob
• dylan
• minute
• ad
• dandelion
• blowing
• in
• the
• wind
• seeds

[cooperativeformat]

hebbo

[cooperativeformat]

I have it working now, see feature video on home page.

[WeeC2k6]

Ok, but why is all the adverts muted ?

[cooperativeformat]

Youtube has software that can detect copy protected music, which it does when anyone loads up our advert. I have added a version that has a bit of music at the end and also included links to where you can see the video online with sound, on co-op website and guardian media website.

[Spillers72]

you do see alot of co-ops in agriculture and energy companies, but what if walmart could be a co-op? I think it could be, then their employees would truly be "Associates".

[Spillers72]

I'm working on a book about co-ops. I would really like to see them get off the ground in the US. The UK, and other nations the idea of co-ops is more widely known than in the US. Hardly anyone here knows anything about them. People just assume you either have a traditional capitalist corporation with a few owning it or government ownership. There is another way.

[CanadianoftheCoast]

Co-operatives are the best way to keep people employed. Fenwick and Rochdale proved that. It also is one of the best ways to work and grow economically, esponsibly and ethically.

[timmyasmith]

I agree the co-op treat thier staff really badly compared to Somerfield. I work at Bristall which has recently been changed. It was soo much fun when it was Somerfield and used to have a laugh now its co-op its like a iron curtain has been brought down

[sauloftheshire]

If an advert needs a six minute film to explain it, perhaps that advert isn't such a good one.... shame coz it's a great company.

[epiphany55]

Long live the co-operative movement!

[vankarno1]

how can i believe it is good with staff,,,,

becz i am one of them who work with co operative food ,,,

just 5.85 if u don't mind can i compare with M&S,sainbury,tesco.....even somer feld paying more than co op