Course: Advertising and Integrated Marketing Communication (Year 3)

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Uploaded by on Aug 1, 2009

This ad was designed in order to help MGTO promote tourism and MICE industry in Macau to business clients in China Mainland. You may find it a little bit long, especially for the construction work of Venetian Resort. But actually we paid more attention on the resort on purpose of funding for executing the IMC plan.

The whole advertisement surrounds a theme: What Makes Business Successful. Attractive videos give exposures of the comprehensive MICE facilities in Macau. Five factors making business successful are associated with the MICE resources in Macau. Audiences will be impressed emotionally by series of wonderful scene, and at the same time they may think about the services they need and match the services with the five factors including Innovation, Seize Opportunities, Love Challenges, Take Risks, and Move Fast.

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People & Blogs

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Standard YouTube License

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