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The Importance of Urgency

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Uploaded by on Sep 8, 2008

An interview with John Kotter, Professor Emeritus, Harvard Business School.

Without a true sense of urgency, any change effort is doomed. Watch John Kotter discuss the need for urgency and how managers create and sustain it in their organizations.

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Top Comments

  • They're sitting a bit too close for my liking...

  • John needs to learn to smile - at least a little - when he's being introduced. It didn't seem like he wanted to be there :)

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All Comments (28)

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  • Kapag ang mga negosyo ay subukan sa epekto ng masaklaw na pagbabago, silay karaniwang mabibigo, at ayon sa Harvard propesor John Kotter, ang dahilan ay madalas na isang kakulangan ng pagpipilit. And he explained - why urgency matters; how it can be gauged, created, and harnessed.

  • Great!

  • Good video

    Waleed Ezz

  • I love John Kotter.

    Thank you.

  • a superb example of relativity ! howevere, what will global capital be doing with this infomation? what ever action they make on BIIIIIIIG finance, the relative side effect should be forseeable. if the companies ie. BP, GOOGLE, SHELL, UNIVERSAL, WANRNERS, ect, know that conformist behaviour = satisfaction, what precautions are they are urgently taking to morally preform their alchamy upon the world. how are they justifying overproduction? for a confused, domestically broken mass market?

  • great video

  • He looks pissed off

  • the guy is actually annoying to listen to... shud be to the point. sounds more like whinning.

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