Fool's Gold "Leave No Trace" Making of album artwork

Rice creative created the album artwork for Fool's Gold's latest release, " Leave No Trace." The brief from the band asked for something at night, neon colors, and possibly throw a tropical vibe in there. They wanted to continue having the cover being a full "Fool's Gold' and have it really bright, graphic and prominent. The idea we finally landed on was to have a real neon sign made of a new Fool's Gold logotype. Living in Vietnam afforded 2 things. Inexpensive neon sign craftsmen, and a tropical setting. With a small crew, and photographer Neil Massey, Rice set off on a Journey around Saigon, and Mui Ne, Vietnam with 2 custom designed Fool's Gold neon signs. they photographed them in weird situations. The goal was to create a large series of images for the band to use on packaging matter, and beyond.

See the record here:

http://pitchfork.com/reviews/albums/15731-leave-no-trace/

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http://rice-creative.com/
http://neilmassey.com/
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Category:

Music

Tags:

• Fool's Gold
• Rice Creative
• Neil Massey
• TPG