Google Analytics Evangelist Avinash Kaushik on using your data at SES London 2010
Loading...
Uploaded by SESConferenceExpo on Feb 16, 2010
Greg Jarboe, SEO-PR, interviews SES London keynote, Avinash Kaushik, Google, Analytics Evangelist. Avinash summarizes the four stages of understanding and making use of analytics. The first stage is how to visualize tens of thousands of rows of data so you can see it one page and see what data is sending traffic to your site. The second stage is how to compute a complete value of your website, giving you an economic indicator of your websites productivity. The third stage discusses how to integrate use of the long-tail when compiling analytics to help companies achieve greater monetary rewards. Avinash says there is so much more amazing amounts of data and behavior that you can use to be more effective at harnessing the long-tail. Avinash cites his own individual blog as an example of how he uses the long-tail. The last stage is how you think about attribution. Avinash says people dont think about using analytics in as sophisticated a way as they should. All of Avinashs keynote ideas will be available in his upcoming new book and he will also be speaking at SES New York 2010.
- 7 likes, 0 dislikes
-
- 4:16LivePerson: making meaningful connections with ...by SESConferenceExpo144 views
- 6:39SES Conference & Expo - Digital Marketing for t...by SESConferenceExpo368 views
- 2:00How social media drives traffic to websitesby SESConferenceExpo205 views
- 2:23Autonomy, HP Company: Promoting Optimost campai...by SESConferenceExpo161 views
- 6:53Optimizing Ecommerce Product Images with Bryan ...by webmarketingtoday6,038 views
- 9:48Useful Key Performance Indicators (KPIs) for Sm...by webmarketingtoday4,530 views
- 4:31Exclude your own visits from Google Analyticsby joethoron1,704 views
- 1:16:07[Google Analytics Eventos] Avinash Kaushik en B...by GoogleLatinoamerica6,149 views
- 5:30Ecommerce Analytics with Avinash Kaushik - 3 Po...by 1Choice4YourStore535 views
- 21:12Episode #4 - Web Analytics TV With Avinash Kaus...by googleanalytics12,324 views
- 1:22Best Black Hat SEO across the whole of the web?by searchenginewatch1,559 views
- 5:37Avinash Kaushik about HITS: "How Idiots Track S...by MontyMetzger124 views
- 1:04Hard Times - Coca-Cola Commercialby cocacola4,526,457 views
- 9:07Beginning Analytics: Interpreting and Acting on...by Google161,671 views
- 10:48How to Make a Good PowerPoint Presentationby lockergnome402,314 views
- 1:33GA in 60 Seconds: Linking AdWords & Analyticsby googleanalytics71,672 views
- 0:40What is Analytics?by SASsoftware12,982 views
- 2:54Search Engine Strategies (SES) 2010 calendar of...by SESConferenceExpo647 views
- 4:13YouTube and Video Marketing with Greg Jarboe at...by SESConferenceExpo5,285 views
- 6:17Avinash's Long Tail Terms, Bouncy Icebergs, and...by SESConferenceExpo2,376 views
Link to this comment:
All Comments (0)