B2B Awards 09 Promo

WAX was asked to come up with a viral/promo to promote this years B2B Marketing Awards. Its the biggest B2B event of the year and the organizers chose a "Boxing" theme for the night.
WAX's creative team directed and produced the film and it was shot in our very own backyard..
The promo was used to drive ticket sales and raise awareness of the event in the B2B world. The night was sold out and the awards, hosted by comedian Frankly Boyle were one of the best nights of the year. And lets not forget the "After Show" party . We also did the "Sponsors logos" animation at the end.

Category:

Entertainment

Tags:

• B2B awards
• viral
• promo
• b2b marketing
• online video
• digital production