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How Japanese photocopier conquered the world

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Uploaded by on Jun 4, 2009

Prof. Malcolm McDonald on Market segmentation case study, how an apparently small market segment went into dominate the world of photocopier in just few years Brought to you by http://www.oxlearn.com

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  • xerox is still a market leader

  • It's all about the marketing strategy.

  • That's about xerox, isn't it...

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