5 Reasons Why Most Businesses Do Video ALL Wrong

http://www.webmarketingbyvideo.com

See the rest of this video marketing presentation at the URL above.

Speakers: Cory Michael Sanchez, Ira Rosen - MoJo Marketing

Summary:

#1 Don't make it a commercial. Salesy doesn't necessarily sell. People don't like being pitched to. Offer value by giving your audience a ton of free content.

#2 So What? Now What? People want to know if you care about them. Connect with your audience. Your mood and personality will reflect through your video marketing. Have fun with it and your videos will be passed on and go viral.

#3 Don't spend too much time on your videos. Being a perfectionist prevents you from getting your video out there. Do a one-take rollout.

#4 Be consistent with your video marketing efforts. Nuff said.

#5 Don't hesitate. Get in the game, stop thinking about it and take action.

Business Objectives of Video Marketing: 1. Corporate Branding
2. Lead Generation
3. Customer Acquisition
4. Viral Effect

Video Marketing Tips: 1. Offer authentic content, explain why you're brand is unique
2. Give your video design same look and feel of your website/marketing materials
3. Prominently display your logo, website url, and phone number at all times
4. Close with a clear, strong call to action + slogan
5. Focus on your customers needs
6. Provide a clear answer to your customers problem
7. Use real testimonials 8. Share your video on social networks, through email, embed in blogs/websites/threads, and publish press releases to tell the world about it

Category:

Education

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