The Early Show demonstrates Macy's Believe-o-Magic

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Uploaded by on Nov 15, 2011

Martine Reardon, Macy's Executive Vice President of Marketing, appeared on CBS' The Early Show on Friday November 11 to demonstrate how Macy's is mixing old-fashioned letter-writing with new technology this holiday season. Be sure to stop by Macy's to take your picture with Virginia O'Hanlon and her friends using the Believe-o-Magic app and mail your letter to Santa. For every letter received, Macy's will donate $1 to The Make-A-Wish Foundation®, up to $1 million.

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  • "What are the possibilities?"

    "THE POSSIBILITIES ARE ENDLESS."

    (Share: Email, Facebook, Twitter)

  • pretty cool!

    

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All Comments (11)

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  • AGUANTE JUSTIN BIEBER!!

  • Iv been wanting to do so much for all those sick kids. Im going to do whatever it takes to help these kids in need. I wanna help u guys so much. But i cant help right now because of alot of things going on in my family. But i will do whatever it takes to Give Kids there number one wish. Love Stephanie <3

  • its like a ar card from 3ds

  • Seasonal holiday associate background to reapply have done and now to figure onto retailers other than a Macy's Federated salesworker, or the line needs to mean in belief only that's all what ? Nothing to be at a shift on working !

  • These headlined on the ticker mess this up...

  • I Believe This Was A VIdeo Clip Of CBS News' The Early Show's Report On Demonstrates Macy's Believe-O-Magic On Friday Morning, November 11, 2011.

  • What?

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