It's Not TV, It's Social TV
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Uploaded by mashable on Mar 12, 2011
Interactive television experts gathered on Saturday at SXSWi in Austin, Texas to discuss the future of social TV.
Panelists, which ranged from the likes of Chloe Sladden of Twitter to Gavin Purcell from Late Night with Jimmy Fallon, discussed ways in which they incorporate social media into popular television shows such as "No Reservations with Anthony Bourdain" and "Late Night with Jimmy Fallon."
Fred Graver, the senior VP of Travel Channel, spoke to the audience about his initial skepticism regarding the integration of Twitter into "No Reservations." "It wasn't a no brainer for us." said Graver. "The whole thing here is if you have 36-48 hours before the show premiers, do you want to spend your time talking about Tony (Bourdain) live-tweeting? And that was a big discussion but we decided, yes lets do it."
Doing it proved to be successful for Graver and the Travel Channel, with "No Reservations" currently at more than 1 million "likes" on Facebook and an increasingly active Twitter following.
- 42 likes, 2 dislikes
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I think Jimmy Fallon utilizes social media to his advantage more than any other show of its type
terrinakamura 5 months ago
Telus Optik TV commercials tout Facebook connectivity...would anyone use this feature? It's so...pointless. A smartphone in one hand while viewing would be easier/better...
iancottell 10 months ago
TV programs get more tweets about them when they are broadcast. In other news, the snow that has been falling has turned out to be cold...and white.
ouchyg 11 months ago
Great look at how media is changing.
Deadmansparty2002 11 months ago
Is it natural to repeatedly punch someone, just because they work for fox?
Gohansan01 11 months ago
Interesting. Now I might think about watching TV once and a while...
davidvkimball 11 months ago