Losing the Printed Page - Panel Discussion (Festival of Media 2010) Part 3

When Will We Lose the Printed Page?

In 2009, global ad spend in print declined 12%, according to GroupM. With Apple's iPad and a host of e-readers and mobile devices entering the market, what's the future for paper-based media? This session brings the unique perspective of the world's leading news organisation plus the leader of one of the world's most progressive media agencies. Has the advertiser's love affair with magazines and newspapers come to an end, or is there a future for the printed page?

Speakers:
Alisa Bowen, SVP Head of Consumer Publishing, Thomson Reuters
Mike Cooper, WW CEO, PHD

Category:

Travel & Events

Tags:

• Alisa Bowen
• Mike Cooper
• PHD
• Thomson Reuters
• Festival of Media

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