What is a CarrotMob?

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Uploaded by on Nov 9, 2011

Join Springfield's first CarrotMob 5:30pm-8:30pm Wednesday, November 16, at Farmers Gastropub!

Missouri State MBA Student Carly Robinson explains the history and philosophy of the CarrotMob, and Winston Riley discusses the importance of encouraging increased sustainability for Springfield businesses.

This is a new kind of mob. No picket lines or protests. Just a bunch of people who want to help the environment. How? Dangle a carrot (a.k.a. mob of customers) over the heads of local businesses. In return, their profits will be invested in sustainable initiatives. Are you in?

The first Springfield CarrotMob is presented by the Missouri State University MBA Program.

Video by Chuck Pack.
Music by Kyle Lacey.

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