Virgin Media PVR Advert September 2007

Here we feature another TV advert for Virgin Media, one of a series featuring Uma Thurman. We've previously shared our concern as to whether these Virgin campaigns and Uma herself actually resonate with Virgin Media's target audience. However our concern with this campaign is different. The repeated scene of Uma approaching the camera and pressing the red button on-screen doesn't really explain the benefits of a PVR in the context of consumer's lives. It is as if the agency have confused the benefit of action replay with the benefit of recording your favourite series. Indeed, since UK consumers have constantly been educated that the Red Button is for interactive TV, the message is further confused. Unfortunately the campaign is trying to send a sophisticated message about the V-Box product to an audience that doesn't understand it or know what it is. Since the V-Box isn't an inconic product, and with little in the way of print, outdoor and direct-mail support to explain what a PVR is, this expensive prime-time campaign is almost entirely wasted. A really poor example of PVR advertising.

Category:

Entertainment

Tags:

• Virgin
• Media
• NTL
• PVR
• DVR
• Telewest
• Uma
• Thurman
• Cable

[justinhewelt]

Here we feature another TV advert for Virgin Media, one of a series featuring Uma Thurman. We've previously shared our concern as to whether these Virgin campaigns and Uma herself actually resonate with Virgin Media's target audience. However our concern with this campaign is different. The repeated scene of Uma approaching the camera and pressing the red button on-screen doesn't really explain the benefits of a PVR in the context of consumer's lives.

[StapledNote]

cheaper than sky+. broadband = hot diggity damn fast. sexy loving it.

[aaronblueyonder1]

UMA IS SO SEXY

[adbitex]

even if you can afford to be represented by some great characters doesn't mean you are still shitheads and offer shitty services

[rdt1970]

VM media is fucking shite, broadband is fucking piss poor, flaky, fucking fucksake crap if anyone sees branson out stone him ( fuck twat)...sorry if there young people who see this i hate getting ripped off had VM engineer out x4 times. Indian call centres oh and the best yet a 1,2,3,4,5 step procedure to get some support for this shit virgin media...

[LukeFrench01]

Annoying and pointless ad.

[GTAfanSam]

Have you seen the one where she talks to the camera like a dog? Sexy as hell!

[he6rt6gr6m]

Funny, how it says press the red button, when you HAVE to press Yellow on the TV guide?

If its that easy, why'd they get it wrong? lol