Optimus Alive -Ombros Largos/ Broad Shoulders

Optimus alive,acção de terreno feito pela agência Torke

Challenge
Optimus is a mobile phone company based in Portugal. Our task was to create a brand experience targeted to young people within a big music festival context.

Solution
A service called "Broad Shoulders" was created. Ten big men offered their Broad Shoulders for people to climb in order to see better the concerts or just to find a lost friend amongst the crowd.

Results
This service was greatly accepted by young people, creating word of mouth in the three days of the music festival as more people were asking for the Broad Shoulders service.

Category:

People & Blogs

Tags:

• optimusalive
• OeirasAlive
• OmbrosLargos
• Torke
• Optimus
• BroadShoulders
• TorkeStunt
• Experimenta

[altiyuzalti]

the slavery is back?

[Cha0z19]

Oeiras, Portugal.

[sunilrane53]

if u r taking such event invite me please

[alkhandro4]

i like it

[ZalongMatua]

Quem toca esta musica sao os The White Stripes e a musica chama-se Hotel Yorba.

[Anfig1982]

alguém me sabe dizer qual é o tema / interprete desta música?

[rossoneroperscelta]

mah! in questi casi il silenzio e' d'oro

[natioliveira]

muuuuuito bomm!

[AlmightySea]

This is for real. It happen in a festival where some big international bands performed.

I went to this one to see Linkin Park.

Here in Portugal most festivals the biggest sponser is either a telecommunications company or a beer one.

[SoulSisterM]

Yay ^^ truly awesome idea, a little unexpected from a telephone company though :P