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Inbound Marketing vs Outbound Marketing and The Sales Funnel

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Uploaded by on Dec 28, 2011

Keith Parnell, @parnellk63
CEO, JASE Group - http://jasegroup.com
JASE University - http://jaseuniversity.com

A very informative conversation between Keith Parnell, CEO of JASE Group, and College of William & Mary MBA students on the differences between inbound marketing and outbound marketing and how sales leads and sales prospects are managed during inbound marketing processes.

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