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10. Campaign Tracking and AdWords Integration | Google Analytics IQ Lessons

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Uploaded on Feb 27, 2011

In this lesson, you will learn:

* how to track campaigns using tagged links
* how to track AdWords campaigns
* when to use autotagging and how it works
* how to enable autotagging
* where to find AdWords data in your reports
* the expected kinds of data discrepancies between AdWords and Analytics data
* when and how to manually tag URLs
* how to use the URL Builder
* best practices for tagging links

Follow these lessons to prepare for the Google Analytics Individual Qualification (IQ) test or to simply become a more knowledgeable Google Analytics user. Access to a Google Analytics account is strongly recommended so that you can experiment and apply what you learn.

Get the full, official course at:
http://bit.ly/conversionuniversity

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