Known as the Social Media Sommelier, Gary Vaynerchuk is has become one of the most popular and best-known social media and personal branding experts out there. Gaining notoriety from the successful attempt to grow a family-owned wine business, Vaynerchuk utilized various online social media marketing techniques to draw impressive amounts of attention to the wine industry and his video blog, Wine Library TV. His unpretentious style, partnered with an unconventional approach to brand-building and his contagious energy has made him a favorite among marketing and social media experts, sommeliers and wine-lovers everywhere. He is the author of Crush It, which was published in October 2009.
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