Social Media Marketing Isn't Your Problem, Content Creation Is

http://EricLWalker.com/content-creation

It's not social media that gives you struggles. It's content. Social media is the "envelope" (metaphorically speaking). It's just the "container" for what's inside. Facebook here is FULL of content: pictures, text updates, videos and links to ... you guessed it ... more content. Twitter is full of links to content. Your capture pages lead to emails that lead to products. It's ALL content. If you're not a content producer (or curator or both) you're not really in the game. For most of you, you've figured out the social media platforms, but that shouldn't really be your focus. Your content should.

Category:

People & Blogs

Tags:

• social media marketing
• content marketing
• eric walker