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New Product Development: The Voice of the Customer

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Uploaded by on Mar 28, 2008

Harvey Robbins interviews Rob Beachy on how to discover the Voice of the Customer; one of the most important steps in the five-step process to creating an effective new product development culture. More at http://www.newproductdevelopmentseminar.com

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  • Good insight...thanks

  • VOC is the most importan area in bussines

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