World's Costliest Ad... after 606 takes

605 takes for 0:26

606th take, they got tired and photoshopped / CG it

They're not rolling upwards by themselves. If you look closely you can see a string attached to the tires which is attached to a roll up wheel (from the seatbelt) which is attached to a spring at the end. In other words the tires get pulled up the ramp by the pully system used in the seatbelt.

I can't see how 0:26 is even possible...

Very perceptive. There's no reason they'd have to go through all those takes when they can CG it; 0:26 looks a little sloppy. =^[.]^=

Sorry, but i agree with francis. tires don't have enough momentum to roll upwards going less than 1 mph. This commercial almost had me going..

They're not rolling upwards by themselves. If you look closely you can see a string attached to the tires which is attached to a roll up wheel (from the seatbelt) which is attached to a spring at the end. In other words the tires get pulled up the ramp by the pully system used in the seatbelt.

impossible but awesome

Actually this is real. The crazy thing is that if this was engineered right to begin with it wouldn't have taken so many takes. I'm dead serious. This is real. No graphics are involved and no one was standing behind the camera with a remote or anything like that.

mind blogging...... hands off 2 d engineers who gave life 2 dis ad

Its a real ad not CG weights in the tires