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IBM at Wimbledon 2009

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Uploaded by on Jun 16, 2009

Jay Dykes takes a look at what IBM do to help AELTC run a traditional, yet technologically advanced tournament, including some exciting mobile applications, new this year and set to change the way people experience sporting events in the future. IBM has worked with the Club since 1990 and has developed a deep understanding of the Club's culture, brand and values, ensuring that growth initiatives and changes are always in tune with its on-going mission to blend tradition with innovation to substantially improve the quality of the Wimbledon experience for everyone.

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  • Very sweet. At last a proper mainstream augmented reality app.

  • that IS cool, edgy and cool...x

  • that is very cool indeed!

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