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New York Islanders Rebranded

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Uploaded by on Nov 29, 2009

This is a report that was transformed into a video for a marketing project. The base of the report is the New York Islanders' logo is not identifiable and the past few years have put a negative public opinion to the Islanders. However, if the Islanders rebrand themselves around the Lighthouse Project, they can anchor the franchise and create am image that brings them back to the dynasty years with their new young squad of talent and a more identifiable logo in an anchor or lighthouse.

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  • this video is entirely symptomatic of a franchise that has lost its' way completely. They have been SO bad for SO long that this is all that is left for Islanders' fans until they move to Quebec City. This shit is sad, I'm sorry.

  • cool concept but you really cant replace the long island creast.

    the lighthouse logo would make an awsome third jearsy.

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