Inbound Marketing and Marketing Automation both require the disciplined use of content to attract *and* nurture prospects. Greg Head, CMO of Infusionsoft, explains this in a short video filmed at the Inbound Marketing Summit in Boston, MA. #IMS11
Use the Perfect Customer Lifecycle in your business. Download the materials free at http://bit.ly/oJgyjx. Slides: http://slidesha.re/rrgMrP
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