Why call a meeting for 7.27 am... what's wrong with 7.30 am? Because it promotes precision. A wonderful example of this principle in the movie Without Limits, which chronicled the friendship between running star Steve Prefontaine and his coach Bill Bowerman, who co-founded Nike, Inc.
The related blog post is "Your presentation won't get better as it gets longer" at http://www.disruptive-thinking.com
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