KTA Public Relations secured a high profile comptition prize for Waldorf Astoria Maldives on Simon Cowell's game show Red or Black. The hit show, fronted by Ant and Dec, was the most expensive game show in British TV history and gained ratings of up to 8 million viewers on ITV prime time. The show ran from 03-10 September 2011 and promotional footage ran 11 times with an advertising spend equivalent of £185,000 plus significant online promotion supporting the show.
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